The future of Fan Experience
Lifestyles.

Heroes focuses on innovative fan apparel to meet the individual needs of each target group. Heroes uses the “vertical-commerce” approach and plans, designs, coordinates and produces lifestyle clothing, accessories and memorabilia. Sustainability and quality are the guiding principles in the implementation of projects and branded articles. Rethinking merchandising! – Consulting, production and distribution from a single source. This makes cooperation attractive and simple for brand owners. Heroes AG uses this agility to react quickly to trends without involving a multitude of players.

I have worked in sports football and asset management for 30 years…. I like to invest in companies and brands… I also played active football in the first and second league in East Germany 1985- 1990